Saro

Contributing to the product development of easy-to-use website creation tool that empowers anyone to build their own website. My work involves developing new features, optimizing CRO, a/b testing, resolve issues and enhancing the overall user experience.

Online accounting SaaS: working as part of the product team on developing new features and improving the user experience. Our team has worked on a bank integration and brand new progressive web app that brings a native mobile experience to our users.

As part of the design and specifications team at a digital agency, I contributed to the development of end-to-end digital products like websites and apps. My responsibilities included creating high-fidelity prototypes and design guidelines in Sketch and Adobe XD, often for projects built with Craft CMS or custom development.

Bold Labels was a distribution and marketing company representing international watch and accessory brands like Daniel Wellington, Nixon, Timex, and Karl Lagerfeld. My role involved implementing and maintaining brand aesthetics and visual guidelines for nine different brands. This included desktop publishing (DTP) for print advertisements and visual merchandising for retailers such as Bijenkorf.

Additionally, I designed and developed a multilingual global e-commerce store for their in-house brand, Renard Watches, incorporating features like a store locator and geotagging. I also managed strategic design for lookbooks, press releases, marketing campaigns, social media content, and product photography.

Temporary intranet migration job indexing content from Lotus Notes and other CMS systems to SharePoint. Directly working with shareholders to expedite optimal information architecture.

Freelance company working on a variety of projects in UI / UX webdesign, e-commerce, communication design, visual merchandising, advertising, brand development, photography and online marketing.

Le Bosk is an apparel brand that uses natural resources to create durable products. As co-founder of Le Bosk I was particularly working on the brand's development, e-commerce and marketing.

Bold Labels is a company in Amsterdam that distributes watches.At the time holding Nixon, Timex, Daniel Wellington, Triwa and many more. During my internship I redesigned their online presence and migrated their webstore from Magento to Shopify.